STRATEGI PENGELOLAAN SOLO BATIK CARNIVAL (SBC) DALAM PENGEMBANGAN PARIWISATA KOTA SURAKARTA
Solo Batik Carnival (SBC) is an annual event of surakarta city government using batik as the main material of costume making with the specified theme. The positive benefits and benefits of SBC are not only felt by solo organizers or city governments, but various related parties, such as the surrounding community who get entertainment, pride, and satisfaction. The form of reciprocity is not only material but in the form of feelings, values and norms. This research aims to know the management strategies of SBC, know supporting factors and inhibitors, and know its benefits and benefits. The subject in this qualitative study was the specificity of SBC, using the Structure theory of Giddens. Sampling is purposive sampling, by way of observation, interview and documentation. Validity of data with source triangulation. One of the planning in SBC is the creation of a theme that is different every year and made in such a way as to attract tourists and the surrounding community. The purpose of SBC to introduce the culture of Solo city is batik that is modified with a theme that has been made and packaged in a modern way, by the way the costumes of the participants are exhibited with the catwalk parade on Jalan Slamet Riyadi every year. In this research, the actors or agents are Yayasan Solo Batik Carnival, Dinas Pariwisata, and also the organizers, for the structure that is the committee namely the committee of Solo Batik Carnival which creates rules and has resources and is used as the principle of organizing various social practices that are ongoing in order to become a new social practice. SBC received support from Yayasan Solo Batik Carnival, Dinas Pariwisata and support between committees. The obstacles include a lack of communication with the foundation, the commitment of some committees, and a lack of attention from the foundation and tourism office. The advantage of SBC for individuals is to gain experience in carrying out a national scale event, and for the community that is advancing UMKM, such as in the 100 ...